As Chief Executive Officer, Marcus Anthony Cyganiak is responsible for setting the overall direction of Solespire by leading corporate growth strategies and overseeing the development of the company's digital media and technology infrastructure, including media brands, web operations, content publishing, marketing, advertising, and worldwide sales with end-to-end service and support. Before founding Solespire together in 2017 with Kris Cyganiak, a father-and-son partnership, they established BuyRIC in 2009, The Pinnacle List in 2011, and TRAVOH in 2016, all of which later became wholly owned and operated by Solespire. Marcus draws on his extensive experience launching startup companies as an online entrepreneur, digital creator, and full-stack web developer, with expertise in coding PHP, JavaScript, CSS, and HTML with advanced SEO knowledge and applied skills.